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November 14, 2017

Babierge and Kid & Coe Partnership

Babierge and Kid & Coe partner to offer an even easier way to travel with little ones

Partnership offers baby gear rental for parents traveling with young children across the USA

November 14, 2017 – From today, luxury family travel firm Kid & Coe has partnered with leading baby equipment rental platform, Babierge (baby + concierge), to help families travel light. Say goodbye to trudging through busy airports with bulky baby gear, and exorbitant excess baggage fees, and hello to a new and easier way of traveling as a family.

“While in Los Angeles last year with my young baby, being able to order a crib, linens and toys for my baby from Babierge to suit the child-friendly property I had rented made my stay a whole lot easier. Kid & Coe is in the business of making family travel simpler, and this partnership for us is a no-brainer,” said Kid & Coe founder, Zoie Kingsbery Coe.

“Now in 100 travel destinations in the US and Canada, Babierge partners with leading travel brands that understand the unique needs of traveling families,” said Fran Maier, Co-founder and CEO of Babierge. “Kid & Coe is an ideal partner, as our goals are closely aligned -- to help traveling families get the most enjoyment from their vacation.”

For many parents, travel with a baby can be daunting. Babierge takes some of that stress away by delivering and setting up a large selection of clean quality gear, and returning to pick it up on departure day. While many of Kid & Coe’s properties are already set up for young children, this service supplements the items provided, meaning that all the gear, games and toys a traveling family needs can be easily procured in the locations served by Babierge.

The launch of this partnership on Kid & Coe coincides with a move towards offering an enhanced range of services for families, including a concierge partnership with Key Concierge ( and itineraries to inspire family travel from Babyccino (

To view all destinations served by Babierge, please visit:
For more information on Kid & Coe, please visit:
Media contacts:,


Kid & Coe launched in 2013 with an aim to simplify family travel. With hand-picked accommodations around the world that suit families who love to travel, plus insight from local parents about how to get the best out of their destination, we’re revolutionizing how families travel.

Founder Zoie Kingsbery Coe created Kid & Coe in 2013 out of personal necessity. For years she had been traveling the world, kids in tow, and saw that the hotel accommodations that suited a touring couple no longer fit the needs of her growing family. Zoie began seeking out kid-friendly property rentals that made her family feel at home wherever they were in the world. As increasing numbers of parents asked Zoie to share her travel expertise and property secrets, Kid & Coe was born.

The company currently lists over 1,000 properties in over 50 countries worldwide, all with a focus on family. Babierge is the leading baby gear rental marketplace, helping families “Pack Light, Travel Far, and Make Lasting Family Memories.” As a two-sided marketplace, the Babierge platform enables on-the-ground Trusted Partners, independent contractors, to build successful businesses doing meaningful work serving traveling families and grandparents with the clean, quality baby gear they need. Typical rental items include full-size cribs, high chairs, strollers, car seats and both indoor and outdoor toy packages. Headquartered in both San Francisco and Albuquerque, the company has grown to over one hundred destinations since launching in mid-2016.

April 19, 2018

Leading Baby Gear Rental Service and Marketplace Babierge (baby + concierge) Closes $1.3M Seed Round, Expands to Over 170 Locations

Babierge acquires leading baby gear rental directory, Rent Baby Equipment, in bid to consolidate and grow the baby gear rental service category

SAN FRANCISCO and NEW YORK, April 19, 2018 /PRNewswire/ -- Babierge (, the leading baby gear rental service and branded multi-sided marketplace, today announced the company closed a $1.3M seed round including Startup Capital Ventures, Quake Capital, Rostrum Capital, The GWC Innovator Fund, and Stanford-StartX Fund as participating investors. The company will use the funding to develop the platform and more quickly achieve North American market penetration. Babierge also announced their acquisition of the leading baby gear rental directory, Rent Baby Equipment (

Serving over 8,000 traveling families in more than 170 destinations in the US and Canada, Babierge provides exceptionally clean, quality baby equipment to traveling families. The Marketplace has developed a sophisticated activation playbook to meet growing demand for baby gear rental by opening new markets weekly—including Hershey, PA and the New Jersey shore most recently. "Babierge has uncovered a large, underserved market and taken advantage of key trends as both millennial parents and grandparents embrace better family travel through concierge-level gig economy services," said Fran Maier, Babierge Founder and CEO. Maier, a serial entrepreneur, Co-Founder of Match and Founder of TRUSTe (now TrustArc), brought former senior-level colleagues from both companies to Babierge.

Founded in May 2016 with a mission to delight traveling families, the Babierge platform enables gig-economy entrepreneurs called Trusted Partners to launch their own baby gear rental business in as little as two weeks. In addition to launching their websites and driving leads to Trusted Partners, Babierge provides ongoing training in sales, marketing and baby gear safety and cleanliness, as well as guidance for providing exceptional hospitality and customer service. Trusted Partners quickly emerge as successful business operators, earning on average over $600 in extra monthly income renting cribs, car seats, strollers, high chairs, toys and other gear to traveling families.

With the acquisition of the Rent Baby Equipment directory, Babierge, which is already operating the Baby Equipment Rental directory (, now owns the two leading baby gear rental directories. The company will use these directories to grow the overall category, continue to attract and onboard local mom & pop baby gear rental providers to the Babierge platform, and offer a provider resource guide in the baby gear and family travel categories.

Babierge has forged partnerships with travel and leisure brands including Destination Hotels and Kid & Coe, and is deeply socialized with other leading travel and hospitality brands seeking to comprehensively address the needs of traveling families. Several important trends are accelerating Babierge's growth including millennials' love of travel, the rapid increase in vacation rental accommodations, increased interest in sustainability (renting rather than buying new), and widespread comfort with gig economy services.

Press Contact: Trish McDermott, 707-529-1509,

About Babierge

Babierge (baby + concierge) is the leading baby gear rental service and marketplace serving over 8,000 families in more than 170 markets in the US and Canada. The company helps families "Pack Light and Travel Far" by delivering and setting-up exceptionally clean, quality baby gear at their hotel, vacation rental, or grandparent's home. As a branded multi-sided marketplace, the Babierge platform enables on-the-ground Trusted Partners, independent contractors and mom 'n pop businesses, to build a solid business renting gear that they own. Babierge Trusted Partners, mostly moms, benefit from liability insurance, an active and supportive community, ongoing training regarding product safety and cleanliness and leads generated from both online advertising and through partnerships, including Destination Hotels and Kid & Coe. Trusted Partners' average monthly earnings exceed those of most other gig economy opportunities. Parents and grandparents love Babierge because of the company's commitment to exceptional hospitality and cleanliness standards. Over 90% of parents surveyed rated Babierge gear as "spotless." Learn more about Babierge at, follow the company on Twitter and Instagram, and like Babierge on Facebook.

SOURCE Babierge

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